NICU & Neonatal Pēpi Tee

For every pēpi who fought their first battle before the world even got to meet them — this tee is for them.

Strong. Brave. A warrior from day one. Our NICU Pēpi Tee honours the incredible journey your little one has already walked, wrapped in love and woven with meaning.

50% of every sale goes directly towards raising awareness of the NICU — because every pēpi's story deserves to be heard, and every whānau deserves to feel seen.

Two Designs Available

Both designs feature a beautiful image of a Māmā holding her pēpi — tube in their nose, heart full of hope — a quiet nod to every NICU whānau who knows that kind of love.

• 🟢 Green Ribbon — Representing NICU Awareness Month, observed every September. Wear it to raise awareness and celebrate every pēpi who spent their earliest days in the NICU.
• 🟣 Purple Ribbon — Representing Neonatal November, observed each November. A tribute to the strength of neonatal babies and the whānau who walk alongside them.

Personalise Your Pēpi's Tee

When placing your order, include the date your pēpi became a NICU pēpi in the notes — and we'll make sure that special day is honoured.

Because every beginning, no matter how small, deserves to be remembered.