{"title":"NICU Awareness","description":"\u003cp\u003eThis collection is dedicated to every pēpi who has fought with extraordinary strength inside the NICU, every māmā who has stood beside their precious tamaiti through the hardest moments, and every member of the NICU team whose skilled hands and compassionate hearts make miracles happen every day.\u003c\/p\u003e\n\n\u003cp\u003eEvery item in this collection has been thoughtfully created to raise awareness and funds for the incredible mahi done inside Neonatal Intensive Care Units. When you shop here, you’re not just taking home something beautiful — you’re helping to support the warriors, the whānau, and the dedicated staff who are part of the NICU journey.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing our NICU Awareness and NICU Māmā designs, each piece carries the green ribbon of NICU Awareness and a touching image of a māmā holding her pēpi — a symbol of love, resilience, and hope.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eKia kaha. Every pēpi. Every māmā. Every day. 💚\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"nicu-awareness-t-shirt","title":"NICU \u0026 Neonatal Awareness T-Shirt","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eEvery pēpi who spends time in the NICU arrives with a strength that is nothing short of extraordinary. Tiny but mighty, these incredible little ones fight with a courage that moves mountains — and leaves a mark on every heart that witnesses their journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis tee is more than clothing. It's a tribute — to every pēpi who has battled under the warm glow of NICU lights, to every māmā who has held on through the hardest of nights, and to the remarkable kaimahi (staff) who pour their hearts into caring for our most vulnerable tamariki. Your skill, your compassion, and your unwavering dedication make the impossible possible every single day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA portion of proceeds from every purchase goes directly towards supporting the incredible mahi done in the NICU unit — because these warriors deserve every ounce of support we can give.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFour Designs Available\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(110, 206, 13);\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan style=\"color: rgb(94, 176, 12);\"\u003e💚 \u003c\/span\u003e\u003cspan style=\"color: rgb(99, 189, 10);\"\u003eNICU Awareness\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(99, 189, 10);\"\u003eWear your support with pride. This design features the iconic green ribbon — the symbol of NICU Awareness — alongside a heartfelt image of a māmā tenderly holding her pēpi in NICU. A powerful reminder of the strength found in those quiet, precious moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(94, 176, 12);\"\u003e\u003cstrong\u003e💚 NICU Māmā\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(94, 176, 12);\"\u003eFor the māmā who lived it. This special design also carries the green ribbon and the beautiful image of a māmā and her pēpi, with the added option to personalise your tee with \u003cstrong\u003ethe year you were a NICU Māmā\u003c\/strong\u003e. A wearable piece of your story — worn with pride, carried with love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(150, 75, 200);\"\u003e\u003cstrong\u003e💜 Neonatal November\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(150, 75, 200);\"\u003eCelebrated here in Aotearoa to align with World Prematurity Day on 15th November, Neonatal November is a time to honour the incredible journey of prem pēpi and the whānau who walk alongside them. This design features the purple ribbon — the symbol of prematurity awareness — a heartfelt way to show your support during this special month and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(150, 75, 200);\"\u003e\u003cstrong\u003e💜 Neonatal Māmā\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(150, 75, 200);\"\u003eFor the māmā of a prem pēpi — this design is yours. Carrying the purple ribbon of Neonatal November, it's a deeply personal tribute to every māmā who has counted every gram, celebrated every milestone, and loved fiercely through every challenge. Personalise your tee with \u003cstrong\u003ethe year you became a Neonatal Māmā\u003c\/strong\u003e — wear it as a reminder of how far you and your pēpi have come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eChoose your design at checkout and wear it knowing you're part of something bigger — a community that sees every pēpi, every māmā, and every nurse, doctor, and specialist who makes miracles happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eKia kaha. 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battle before the world even got to meet them — this tee is for them.\u003c\/p\u003e\n\u003cp\u003eStrong. Brave. A warrior from day one. Our NICU Pēpi Tee honours the incredible journey your little one has already walked, wrapped in love and woven with meaning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e50% of every sale goes directly towards raising awareness of the NICU\u003c\/strong\u003e — because every pēpi's story deserves to be heard, and every whānau deserves to feel seen.\u003c\/p\u003e\n\u003ch2\u003eTwo Designs Available\u003c\/h2\u003e\n\u003cp\u003eBoth designs feature a beautiful image of a Māmā holding her pēpi — tube in their nose, heart full of hope — a quiet nod to every NICU whānau who knows that kind of love.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🟢 \u003cspan style=\"color: rgb(97, 176, 17);\"\u003eGreen Ribbon\u003c\/span\u003e\u003c\/strong\u003e — Representing \u003cem\u003eNICU Awareness Month\u003c\/em\u003e, observed every September. Wear it to raise awareness and celebrate every pēpi who spent their earliest days in the NICU.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🟣 \u003cspan style=\"color: rgb(113, 18, 186);\"\u003ePurple Ribbon\u003c\/span\u003e\u003c\/strong\u003e — Representing \u003cem\u003eNeonatal November\u003c\/em\u003e, observed each November. 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